So you wanna be a meme?

One time I found myself googling "How to go viral" and I realized there is no set path to go viral or else everybody would do it. All the little "shortcuts" and youtube videos by internet gurus are bullshit. What matters to me is the originality and whether or not it is genuine.

See most people could spot fake shit a mile away. If you are trying to be someone your not just for some internet fame than that is one miserable sad pathetic life that I can not agree with. I just can't get down with that. I don't care how long it takes for me to pop off as long as I know that it is genuinely me that is popping off.  I care more about longevity than virality.

Understand if you are genuinely yourself than you will be doing things others aren't. That is a good thing. A very good thing. When you are truly yourself, your true being will shine bright and you may think outside the box in expressing yourself. This will happen through your music, your videos, your branding, your marketing, even making yourself a meme. Which I'm not downplaying! If I have an entertaining picture of me and I think it would look funny as a meme, than absolutely I'm going to do it. But people could tell if your doing stuff for attention and that's just corny. 

Create! Do! Make! But always express yourself forreal. If you are genuine there is no space for self doubt or insecurity because your putting out something that you KNOW you can back up! Why? Because it is truly you.

Let's take some examples of viral things that have died literally the next day, the pineapple pen guy, the girl who sings the friday song, and cat memes. These are just a few examples. In my opinion they lack credibility. You would never take any of them SERIOUSLY.

As an artist, a true artist, you want to be taken seriously. You want your work to be taken seriously. So why sell yourself short and look like a complete fool for 15 seconds of internet fame? If you are silly, be silly. If your tough, be tough. If your a little of everything, than be a little of everything. But don't sell yourself short.

There are a few who have garnered much fame and money as a result of their virality. Like Bhad Bhabie. Let her get hers, that's dope, no hate. But no matter what she does, she will always be remembered as the "Cash Me Ousside" girl from Dr. Phil. I don't believe many people take her seriously and that, as an artist, would bother me. I want my message and my words to be important and I hope that I get recognition but not by going onto Dr. Phil for mistreating my parents. I just have higher aspirations than that.


I am currently working with artists in South America on a reggaeton song, and the release should be this week if all works out. I am also working on a project with Rick Doza from California & Andre the Artist from Resurgence Records, among other exciting projects like music videos and various solo projects. I am very excited for Spring as I hope you are too because we are gonna get it poppin!!!!!

Today we are reminded of the tragedy involving the death of Alton Sterling at the hands of the police and yet again the courts have decided that the police will not be charged in his murder. A case we just keep seeing over and over again with different names and different faces. I want to take this time out to send love and positive energy to Alton Sterling's family.

I want to ask of all my readers to do something positive and show love to those around them and those you will encounter. This is our world and change starts from within. I love all of you. Until next week check out this weeks featured artist below!!

-Tony Blanko



Armed with a smile and good vibes, this weeks artist of the week is none other than Moe Dollaz. Born on July 5, 1992 in the Bronx, Moe Dollaz has been allover the map, from Cincinnati, to Senegal, and now resides in East Harlem. Now 25, he has been through hell and back and it is his fearlessness and persistence in the face of resistance that keeps him more than just afloat, but fighting for his spot in Hip Hop.

Moe Dollaz biggest interest and passion is music as well as videography. He says he finds himself in front of a computer for hours at a time, and in all actuality that's how it is when you are a content creator. A hobby of his is skateboarding which he might be seen doing when he is not editing videos for clients.

At one point in grade school, the New York Mets came to Moe Dollaz school and he was picked by classmates to entertain the team by spitting a few bars. Up to that time, he had been rapping since he was 8 years old but it was that moment that made him take it more seriously. A self-proclaimed critic, Moe Dollaz would listen to other hiphop artists and critique their work heavily until finally deciding to do what he says they weren't doing for him. An example of this is a fast paced rap style and filling up as much space with as many words as possible to form a complex and interesting flow.

A huge driving factor behind Moe Dollaz music is the pain he has dealt with in life. At a young age he lost his father to liver complications, and at 19 lost his mother to a mysterious illness that he still struggles to comprehend fully. The loss of both his parents left him with an attitude of "not being afraid to die," stating, "I ain't scared of shit no more."

What Moe Dollaz knows for sure is that when he raps, people pull out their cameras and start to record. He is highly influenced by his fans when he is down and thinks to himself while reviewing Spotify streams "How can I stop?" He knows he can't because he is loyal to his fanbase and feels he has more to offer them.

Musical influences include Meek Mill who out of all the other hip hip artists he was critiquing, was "doing it right." Meek's music did something for Moe Dollaz, who is also close friends with another artist gaining traction right now that you may know by the name of 6ix9ine. 6ix9ine has influenced Moe Dollaz with words of encouragement like his belief that Moe Dollaz can legitimately rap. In public interviews, 6ix9ine has stated that he does not consider himself a lyricist and in friendly conversation he has told Moe Dollaz that he in fact can rap. That is an instance that continues to motivate Moe Dollaz. (Below is a song that they have done together.)

I asked Moe Dollaz, "What message do you want your listeners to get from your music?"

"Be gangsta but be a good person. People take kindness for weakness. Whats right is right and whats wrong is wrong. Don't let people walk all over you. Treat people with respect, but do what you gotta do. Sometimes you gotta let the devil out."